Bank of America Raises Amazon Price Target on Robotics and AI Advancements

Bank of America Securities has elevated its price target for Amazon.com, Inc. (AMZN) to $248 from $230, maintaining a ’Buy’ rating. The revision reflects confidence in the e-commerce giant’s accelerating capabilities in robotics and artificial intelligence.

Amazon’s robotic infrastructure has scaled dramatically since its 2012 acquisition of Kiva Systems. The company deployed its 12th-generation automated fulfillment center in late 2023 alongside eight new robotic systems, expanding its fleet by 750,000 robotic units. These technological investments are driving operational efficiencies across Amazon’s logistics network.

As one of the Magnificent Seven tech stocks, Amazon continues to diversify beyond core e-commerce into cloud computing, digital advertising, and now advanced automation technologies. This strategic expansion positions the company to capitalize on growing institutional Optimism despite broader market volatility.